Earth-friendly, heehaw

I try to recycle, save power, and walk to wherever I can to reduce my carbon footprint, but I wouldn't go as far to call myself an environmentalist. After all, discounting shopping at flea markets, I am not eco-friendly in my fashion choices (ie. I've never bought an earth-friendly article of clothing or accessory).

Still, I think its great to see that fashion is also working towards a better environment. I'm well aware that big fashion houses have the resources and finances to create eco-friendly collections in the name of saving the earth, but what about designers in the local area? Today, I discovered a label named SOUVENIR and they are all about redirecting the prevailing focus from disposable and excessive trends towards intelligent and ecologically-minded designs that will endure.


This video features clothes from their SS/08 collection. I love it! The collection of pleated bottoms (skirts, trousers, shorts) and t-shirt dresses are simple, but kept interesting by adding dashes of colour for a colour block effect. I like them a lot! The entire collection is completely what I would wear.

Souvenir is only sold at five locations within LA and New York for now, so I will just have to admire their work through cyberspace. You can see larger pictures of their collection here.